Here are the 17 most effective guerilla marketing strategies I’ve used in my business. These are approaches that have been used successfully by others, and they may be used to any level of business. This artical is for you if you want to increase your company’s number of potential clients, buyers, and buyers. (joyous tunes) – Welcome to The Modern Marketing Show, where I, Adam Erhart, a modern marketing strategist, can help you expand your company through more effective advertising. Here, you’ll find information on the best, most current methods of advertising. Now, let’s discuss guerrilla marketing strategies. In essence, they are things that are novel, maybe a little out of the ordinary, and definitely inexpensive. And each one will be designed to spread the word about what you have to offer as much as possible. In this artical, I’ll share 17 of the most effective guerilla marketing strategies I’ve ever used, all of which are ethical and won’t hurt your business in any way. In the end, techniques like cold calling and door knocking may be effective, but they are soul-destroying. In all honesty, they don’t do much of anything. The success of your guerilla marketing campaign depends as much on what you don’t do as it does on the methods you choose to implement. That’s why we won’t be splashing out on expensive billboards, radio spots, or newspaper ads. A new website is not something we plan to invest thousands or tens of thousands of dollars in. And we won’t be paying attention to “vanity metrics,” such as the number of likes, comments, and shares, which can make you feel good but do little to advance your business. However, we’ll be discussing 17 tried-and-true guerilla marketing strategies that have worked for me and my business, that I recommend to my clients (especially new ones), and that you can start using right away.
Now that we’ve gotten that out of the way, let’s get to the good part: O2O2O, or O-T-O-T-O for short. And this means that we can either go from online to offline to online, or vice versa. You might be thinking that this is more of a conventional advertising strategy than a guerrilla one. Bear with me, though, since the great thing about this approach is that we’ll be able to cover the full customer experience with a relatively small sample size, which will help us keep expenses down significantly. So, let’s look at how an OTOTO tactic operates in practise. We need to drive traffic to our website by all means necessary.
And in the next section, I’ll explain sixteen various approaches. The first stage is to attract visitors to our website so that we can collect their contact information (name, email address, and ideally physical address). This can be accomplished by providing a freebie (plus shipping) or low-cost sample (such as a book) in exchange for an email address. Because when we’ve collected these leads, we’ll be able to re-target them online and send them printed materials. I realise this may sound muddled, so let me explain how it works and why it has such great impact. You see, this can be done very efficiently and at low expense, particularly when combined with the other tactics we will discuss. So, we entice people to visit our website by promising them a free book or a subscription to our newsletter in exchange for their contact information, and then we use that information to market to them in the future.
The great thing is that now we have a highly specific list of people to whom we can mail our promotional materials. No, we won’t be sending out postcards to 50,000 or 100,000 people in a major direct mail campaign. Instead, we may only send out mailings to a handful of people who have shown serious interest in your company. This message is a great opportunity to bring people back online by pointing them to a free training or other free download. There will be a plethora of new retargeting opportunities presented by this, but that’s for another time. As for why OTOTO is first on the list, it’s because it’s a technique that isn’t widely employed. And yet, it’s really efficient because you’re increasing touch points with clients across a wide variety of channels, which again, minimises your costs and actually limits your risk because you’re not putting all your eggs in one basket.
Okay, so now we’ll talk about strategy number two in guerrilla marketing: using videos. Again, the degree of overlap here will rely on the overall design of your video advertising strategy. Of course, if we do a properly produced film or head into a studio, that’s not guerrilla marketing. It’s safe to say that this is the more typical approach. Live action, case study in the trenches type videos shot on a cell phone or other low-budget handheld camera can help you connect with your audience and establish your company’s credibility and expertise. The best part is that producing a high-quality video may be done at a very little cost. Since you’re probably seeing this on your phone or laptop, both of which have cameras, that’s exactly what they are. So far as equipment goes, we’re good to go. Then, social media and video platforms like Facebook, Instagram, and YouTube may be used to precisely target audiences with this content. A live stream option means you can broadcast in real time, exactly like we would on live TV, but without the associated costs. And then there’s natural organic video, which entails nothing more than snapping a quick clip with your phone and posting it to your Facebook profile, your company’s Facebook page, your YouTube channel, your Instagram account, etc. To implement this guerrilla strategy for video marketing, I propose simply going out and making the videos. If you want your message to resonate with your viewers, you need to be the one selling yourself on camera.
What I mean is, instead of just using regular ads, you should link them together to tell a story as a guerilla marketing strategy. What I mean is as follows. Take the marketing videos you shot in the preceding suggestion as an example. You’re out in the world, chatting to potential clients on the phone, and offering them helpful information about your business and the services you provide. You may then re-target, or show the next ad or video just to those who have seen at least a portion of the first one, by using information gleaned from their viewing habits to determine whether or not they’ve already seen the first one. You send out your film to a hundred people and assume that fifty of them will watch at least half of it. Now you can proceed to show the rest of the story to the other half. More steps are taken down the funnel in the same manner. Now, what makes this such an effective guerrilla marketing strategy is that all we need to do is make that one initial ad that catches people’s eyes, makes them aware of us, and draws them in. After that, the cost of doing business and the effectiveness of each succeeding phase in the sales process decrease as more trust and rapport are established. The great thing about this from a technological perspective is how simple it is to implement. Facebook adds a layer of complexity because of the requirement to define and organise a wide variety of target audiences. On YouTube, though, you only need to submit the films you want to appear and decide on an order for them; the platform handles everything else automatically. As an added bonus, this tactic requires very little in the way of daily financial outlay. In that case, it’s cheap enough to test out and is recommended. And this brings us neatly to our next guerilla marketing strategy: being everywhere.
Now, one of the most frequent comments I get is, “Adam, I see you everywhere.” Finally, I attribute this entirely to my retargeting efforts. Since I’m only dealing with a tiny fraction of the total audience, I can re target them across Facebook, the Google display network, YouTube, and Instagram for a fraction of the cost. That’s why airing a commercial during the Super Bowl costs so much money. It’s because millions of people will be watching, so your message will go far and wide. Now, we have no interest in or desire to communicate with a massive audience. It’s hardly rocket science; all we want is to connect with individuals who are likely to become clients and who have previously demonstrated an interest in what we have to offer. Herein lies the efficacy of retargeting. Having your material shown only to those who have already interacted with you in some manner. I think the more channels you use for retargeting, the better, so long as you use them intelligently. It’s true that you may return time and time again. Furthermore, as customers, we have been trained to equate regularity with reliability. Therefore, the more often you interact with a certain individual, the higher the likelihood that they will come to trust you and, ultimately, conduct business with you. Okay, here’s guerilla marketing suggestion number five: hold a giveaway.
Now, promotional products may seem corny and they certainly are one of the sillier things on our list, but they are surprisingly successful. What is it, then? An item with your company’s name and logo that may be distributed freely or sold in conjunction with your main product (think: T-shirts, mugs, water bottles, and phone cases). If you’re just starting started, take it from me: T-shirts are one of the most desired items, and they’re also one of the simplest to get manufactured, according to our study and pretty much across the globe. This is a great place to begin if you are at a loss as to what kind of promotional item to make. The great thing is that you can find several online T-shirt makers willing to print your logo, message, or branding on just about every T-shirt imaginable and then let you sell them. In other words, you may either give it away or sell it for a profit. Our second piece of advice is to make advantage of lumpy mail.
Perhaps you’re familiar with the concept of lumpy mail. Simply put, it’s a package that’s thicker and more substantial than a standard letter. When I say that I look forward to receiving parcels in the mail, I’m not just speaking from personal experience; surveys indicate that people of all ages like getting physical mail. That this is primarily a B2B approach, or business-to-business, is the critical point. Sending out lumpy mail to millions of potential customers is not guerilla marketing since it would be prohibitively expensive. However, if you have the ability to choose 10, 20, or even 50 excellent prospects or clients, individuals with whom you would want to conduct business, then mailing them a tangible item is a fantastic approach to be recognised and gain attention. You can give them a cheesy, corny gimmick, or you can do what I suggest and send them a book and maybe highlight a few portions that you felt could be relevant or interesting to them.
I’d want to go on to discussing printed materials as a guerilla marketing approach; these may range from basic lead magnets to more substantial books or handbooks. You know, there’s a lot of weight to having written words that you can physically hand to someone. This is similar to bulk mail, except we’d want to save the printed materials for genuine prospects we can meet in person. As a parting gift from us. One may compare it to a contemporary business card. Some of you are probably thinking, “I detest writing,” or “I’m not a writer; there’s no way I’m going to write a book.” That’s entirely OK, by the way. It all comes down to how much you’re willing to spend, since there are a variety of choices. The cheapest option is obviously to simply sit down and attempt to crank it out yourself, especially given that we’re doing a film on sort of inexpensive marketing choices considering guerilla marketing strategies. Just do the best writing you can and hire a freelancer or an editor to assist you out. Hiring a ghostwriter, who can take your thoughts and tales and turn them into a tangible book that you can then call your own, is the most costly choice, but also the fastest. You may save yourself the trouble of writing 30,000, 40,000, or 50,000 words here. It could be helpful to begin with a short manual, guide, or playbook. As long as everything is well presented and wrapped, you should be OK. My second guerrilla marketing tip is one I’ve never tried before, but which I’ve heard is one of the most efficient kinds of local advertising there is. That there is a vehicle cover.
Basically, you’re having your whole vehicle, truck, van, or whatever you drive wrapped or styled such that it serves as mobile billboard advertising. Although I have never tried this before, I can understand how it may be useful if executed well and with imagination. One exception to this rule is if you have a reputation for being a reckless driver. Currently, you are completely anonymous. The second guerilla marketing strategy I want to share with you is one that has shown remarkable success, is easy and inexpensive to use, and has a significant and lasting effect: sending handwritten notes.
To merely sit down, pen in hand, and send out a letter or hand deliver a note seems like a really straightforward thing to do. In today’s economy, however, when everything is emailed, texted, and printed, the act of actually scribbling anything has lost much of its significance. You should make an effort to write out a neat, simple, and clean handwritten message, even if your handwriting is as bad as mine. My handwriting is often unreadable, but I try to take a deep breath, refocus, and do my best to make it appear presentable. Gratitude and genuine connection with another person have far-reaching effects and are well worth the time and effort it takes to express them. I highly suggest Bluefishing by Steve Sims if you want to learn from someone who has successfully harnessed the power of handwritten notes and speaks all about it; I’ve included a link to the book in the corresponding description. I highly recommend Steve; he’s a fantastic human being and a wealth of fascinating tales. In short, the book should be read if you haven’t already. In any case, let’s move on to our next guerilla marketing strategy, which is a fantastic and cost-free approach to get tremendous exposure on some very large name sites. Help a Reporter Out, or HARO, is a service that provides such assistance.
To put it simply, HARO connects journalists seeking sources with those who may provide them with commentary, analysis, or other material for their stories. And it puts them in touch with people like you who have knowledge on a certain subject. The mechanism by which it operates is deceptively straightforward. By entering your email address in the subscription form (which is free of charge), you will get a list of articles or themes that journalists are seeking. And then you write to the writer and say things like, “Yeah, I’m interested,” “I’ve got this stuff to offer,” “I’ve got this story,” or “I can locate this for you,” or whatever it is. In exchange for letting them utilise your work, publications like Forbes, the Huffington Post, and Entrepreneur (or others depending on your field) will highlight you. An excellent starting point for those on a tight budget or just getting their feet wet who are eager to get exposure here. My next guerrilla marketing strategy involves less active promotion and more passively accommodating the leads you’ve already generated.
MULTIPLE CONTANT METHODS
This may be achieved by providing many different avenues for getting in touch. As a marketer, company owner, or entrepreneur, your job is to make it as easy as possible for people to part with their cash. Also, one of the most common ways I see companies really botch this is by making it next to impossible to get in touch with them. So, my suggestion is that you have various ways to get in touch with me. That is to say, you can be contacted by email, phone, certain kinds of messaging apps on your website, your Facebook page, Instagram direct messages, and so on. Whatever it is, make sure there are various ways to get in touch with you, since each client is likely to have their own favourite form of contact, and you’ll want to accommodate them as best you can. Right, now let’s move on to the next guerilla marketing strategy: press releases.
The beauty of the press release is that, although being quite antiquated, they are sometimes offered at no cost. You see, just as HERO connects reporters with experts so that they can gather material for their stories, newspapers need material to fill their pages. As such, feel free to send them a news release detailing any recent developments at your company or elsewhere that might be of interest to their readership. In such case, they will likely publish it and make it available to their audience at no cost. It’s important to note that you may use press releases in other media than newspapers. This holds true for television and, perhaps, much more so for radio. Because, after all, it’s far less difficult to produce audio material. The most important things are to initiate contact and have something noteworthy happening at your company. You could also be astonished by how little really constitutes newsworthiness. Do something worthwhile and engaging, and people will eventually catch on to the story—with a little nudging from you, of course. We’ll move on to the next strategy, free trainings, in just a moment.
It ultimately boils down to conducting small-scale trainings or seminars in your local community. Say you’re a photographer, for instance. You might hold a session one evening to show folks how to go from automatic to manual mode on their cameras. You may host a weekend session on how to teach your puppy or the first eight weeks with your puppy at home if you’re a dog trainer. As an engineer, you may instruct others on how to construct monumental structures like bridges and skyscrapers. I wouldn’t recommend it because of the potential legal complications, but you get the idea. Simply said, you should train others to replicate your success by highlighting your knowledge and teaching them your methods. Obviously, you shouldn’t hand them the whole system, but you should show them the ropes and direct them to you for further instruction.
Now we’ll move on to our next guerrilla marketing strategy: a contest where people can win free stuff. But there are a few details that are crucial to avoiding the fire and making an effective. To begin, it should be rather clear why giveaway contests are successful. And everyone appreciates a good freebie. Many companies go bankrupt because they give out freebies that don’t interest their ideal customers. Okay, let’s take photography as an example once again. So, to illustrate, pretend you’re a photographer offering a free iPad to a lucky winner. The issue is that you’ll end up with a bunch of individuals who aren’t photographers, just because they want a free iPad. However, you’re more likely to reach your target demographic if you provide a free lens, lens cleaning solution, or other camera-related item as a promotional giveaway. As opposed to people who just care about getting free items. The answer can be found in it. Okay, the following strategy on our list of guerrilla marketing tactics is one of my personal favourites. Actually, it’s a strong contender for second place on my list of all-time favourites, which is about to be updated.
However, the section on content promotion is my second favourite. The foundation of my first company was constructed in part on this idea. Content marketing’s appeal is that it’s not unlike from hosting seminars or instructing others. Then you may impart your wisdom and knowledge to others in an accessible, knowledgeable, and pleasant manner. There’s now a no-cost option for anybody interested in sharing their thoughts and ideas via video, podcasts, or regular ol’ fashioned writing. Video creators, for instance, have YouTube as a platform for sharing their work. A podcast anchor allows you to do just that. And if you want to start a blog, well, you may choose from a gazillion various platforms, one of them being WordPress, which provides free article hosting. Now, I could go on and on about the significance, attractiveness, and magic of content marketing, but the truth is that we’ve been socialised to see educators and those in authoritative positions as experts. As a result, we tend to accord them a little bit more importance, trust, and trustworthiness. To make the most of it, you should provide content.
Our next guerilla marketing strategy is a CONTRA bargain, which is a hybrid of barter and partnership. In this space, you will simply look for a partner to exchange services with. Now, if you’re strong at what you do, this is an excellent tactic, since you’ll be able to clearly show this to another entrepreneur or company owner, and give them with value, which may lead them to share it with their audience. For your money, you’ll get any services they have to offer. Since the aim is for you and your partner to work together in symbiosis, synchronicity, and synergy, you should avoid choosing a company that is a direct rival. Forgive me, but I seem to have been sidetracked. Because of this, you and your colleagues will be able to collaborate effectively, to everyone’s benefit. When I originally launched my social media marketing service, I did something quite similar. My local print shop and I formed a partnership wherein I would handle their social media marketing and they would print all of my promotional materials. In the end, I was able to save a tonne of money on printing costs while also gaining valuable experience and access to all of their clients, many of whom were likely to be entrepreneurs or business owners in need of printed materials like business cards and promotional items, which are also among my primary areas of interest. This was a great transaction in which we both came out on top. Okay, so the next strategy we’ll discuss isn’t strictly speaking a guerilla marketing strategy, but it’s worth noting since it’s so powerful and, most importantly, inexpensive. Specifically, advertisements on Facebook. It’s also one of the most inexpensive ways to advertise online.
Now, I bring this up because of a few distinct considerations. The ability to zero in on a certain demographic based on factors like age, gender, wealth, employment, and more is the most appealing aspect of online advertising. the specifics of where they are located, whether it a city, state, province, or nation. They also have psychographic information, such as their beliefs, values, hobbies, and groups to which they belong. The precision of the targeting is such that we can’t possibly fail. On the other hand, it’s one of the most cost-effective advertising methods and it only costs a few dollars a day to implement. In addition, since that everything is digital and can be traced, we can determine the exact monetary value of each expenditure. Instead of paying thousands on a newspaper ad or radio spot without knowing the return on investment, we can use Facebook Ads to determine the actual cost of each click, lead, and sale. The second thing you should do is read the artical I’ve attached below, which is about the 20 best digital marketing methods for small companies. I’ve included 20 of the most useful suggestions I have for expanding your company. Also, I’ve included a video that explains how to expand your clientele. So select the one that seems most applicable to you at the moment and start reading it. Okay, so we really appreciate you tuning in, and we’ll see you on the next episode of The Modern Marketing Show.